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And working with a micro-influencer goes a long way towards humanizing your brand and building trust with your audience.

These influencers charge less per post, making them more budget-friendly for small businesses. Micro-influencers, those with less than 100,000 followers, typically see more engagement on their posts than those with millions of followers. The 2021 Nielsen Trust in Advertising study found that 71% of consumers trust advertising and opinions from influencers - and you don’t need to hire Kendall Jenner to see results. They’re called “influencers” for a reason.

In email marketing, you’re trying to write vividly enough to evade the “delete” button.

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Your newsletter can keep customers posted about the latest news from your business, including new promotions and products.Ībove all, remember that your potential customers’ inboxes are already full of junk. Send only to subscribers who’ve opted in, and make sure to provide a clear way to opt out.

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Build a subscriber base through your professional network, social channels, and website. Top email marketing applications for small businesses include MailChimp, Constant Contact, and HubSpot.Ī monthly newsletter is a solid place to start. For small businesses, it can be a great way to establish long-term relationships with new and returning customers. If you need a little inspiration, look no further than the customers you’ve found on your thriving social channels.Įmail marketing allows you to stay in touch with customers as a large subscriber base. That could give customers the impression that your business lacks stability. Avoid publishing half-baked copy or posting video content in sporadic bursts. The key is to maintain a steady stream of high-quality content. Both plans would plant seeds of trust and goodwill that could grow into a healthy future client base.

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A local wedding photographer may maintain a blog, while a small accounting firm could publish free educational materials. Not all your potential customers are ready to buy right now, but with a solid content marketing strategy, you’ll stay on their minds until they are.ĭepending on your business, your content strategy may vary. Other key platforms include Facebook, Pinterest, TikTok, and YouTube.Īs you get started, study successful competitors to see how often they share on each platform and at what times their content performs best. Those looking for a haircut would probably browse photos on Instagram rather than references on LinkedIn, but legal clients would not. Still, you’ll want to set up shop on at least a couple.Ĭhoose the social platforms that your potential customer base may use. Your small business social marketing strategies don’t need to involve each and every platform. In fact, BrightLocal reports that 40% of Gen Zers prefer to search on social platforms like TikTok and Instagram over Google. Social search has exploded in recent years. This is an easy and free tactic to increase your online visibility. Registering your business with online directories like Google My Business, Bing Places, Yelp, Better Business Bureau, Yellow Pages, and Nextdoor can increase your odds of skyrocketing to the top of everyone’s list. Not everyone knows to search for your website directly - yet.

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Once published, update it regularly with current information and images.

Action-oriented, meaning the site presents clear actions for users.

Think of it this way: Your website should be a “PEACH,” which means: Proofread every word for grammar and clarity - and then proofread again. If the site is outdated or not intuitive to use, your prospective clients may trust your business less overall. Your small business website should give potential customers all the information they need to choose you over the competition. Just like you wouldn’t want to show up to an important meeting with spinach in your teeth, it’s worth flossing the kinks out of your website before you hit “publish.” In business, first impressions are everything. And, in turn, help your business become more visible to prospective customers. SEO marketing can be a complex subject with lots of moving parts - some businesses have entire teams dedicated to getting it right!īut starting small with just a few tweaks to your website, like updating the meta descriptions and title tags, can make a big difference.

You’ll also want to include a healthy mix of internal links (i.e., links to different pages on your own website) and external links (i.e., links to other websites). You want the keywords to fit seamlessly across your web pages. Use those keywords (and maybe a few synonyms) as much as possible throughout your website. Search engine optimization (SEO) may sound complicated, but getting started is simple.įirst, write out a list of search terms your customers may use to find your business.

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1Learn how to use search engine optimization (SEO).